Free marketing compliance checklist template
A marketing compliance checklist is the short list of items a campaign must satisfy before launch. A practical starting set is legal review, brand-guideline verification, usage-rights confirmation, accessibility check, and a final approver sign-off.
Copy that list into your own process, then adapt it to your sector. A financial-services team will add items tied to FINRA or ASIC review; a healthcare team will add privacy and practitioner-advertising checks.
A checklist only helps if it is actually applied. Cohiva Campaign turns the list into a gate the platform enforces: a go-live is rejected at the API with HTTP 422 until every item passes, and the failed items are returned.
When the checklist passes, Campaign generates a timestamped certificate and records the decision in an append-only audit, so the completed checklist is part of the permanent campaign record.
The difference between a checklist in a document and a checklist that is enforced shows up under deadline pressure. A document relies on someone remembering to run it; an enforced gate refuses to let a campaign go live until every item passes, which is exactly when a busy team is most tempted to skip a step. Configure the items your reviewers actually need, attach them to the campaign, and the check happens at the moment of launch rather than as an afterthought, with the failed items returned so the team knows precisely what remains before the work can go out.
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Frequently asked questions
- What goes on a marketing compliance checklist?
- A practical set includes legal review, brand-guideline verification, usage-rights confirmation, an accessibility check, and a final approver sign-off, adapted to your sector.
- How do I make the checklist enforced rather than advisory?
- Cohiva Campaign turns the checklist into a gate at the API: a go-live is rejected with HTTP 422 until every item passes.
- Is the template free?
- Yes. Use the list above as a starting point and adapt it to your own review.
- Where is the completed checklist recorded?
- On pass, Campaign generates a timestamped certificate and writes the decision to an append-only audit.
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