Marketing compliance for franchise networks
Franchise marketing has a built-in tension. HQ owns the brand and the compliance line, while each franchisee needs to run campaigns in its own market. Without control, local edits drift away from the brand and the review.
Cohiva Campaign resolves that with a clear HQ and venue model. HQ creates a campaign and activates it to selected locations, creating one child instance per location. A field-lock configuration sets what a location must not change, such as brand assets, the key message, and compliance requirements.
A locked field edited at a location is rejected by the API with HTTP 403 FIELD_LOCKED. HQ sees everything across the network; a location sees only its own campaigns.
Go-live still passes the compliance gate at the API, and every decision lands in an append-only audit. That gives a network confidence that local campaigns stay on brand and on record.
The day to day pattern is that HQ builds a campaign once, locks the brand assets, the key message, and the compliance requirements, and activates it to the locations that should run it. A franchisee then adapts the parts HQ left open, such as the venue, the dates, and the local call to action, and launches into its own market without touching the fixed elements. Because a locked field edit is rejected at the API with HTTP 403 FIELD_LOCKED, the brand cannot drift through hundreds of small local changes, and HQ keeps a single view of what ran where across the whole network.
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Frequently asked questions
- How does HQ keep franchisees on brand?
- HQ activates a campaign to each location and locks the fields a location must not change, such as brand assets and the key message. A locked field edit returns HTTP 403 FIELD_LOCKED.
- Can a location still customise its campaign?
- Yes, within the boundaries HQ sets. Fields that are not locked remain editable so a location can adapt to its market.
- Does each location go through the compliance gate?
- Yes. Go-live is enforced at the API for every location instance, with an append-only audit of each decision.
- Who can see network-wide activity?
- HQ sees everything across locations; each location sees only its own campaigns.
- Does Campaign guarantee brand compliance?
- It enforces the locks and checklist you configure and records every decision. It helps you keep campaigns on brand and on record; it does not guarantee compliance.
Related
Put a non-bypassable gate behind every launch
Cohiva Campaign rejects an unchecked go-live at the API and keeps an append-only audit. Try it free.
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