Marketing compliance software for healthcare

Healthcare brands market under close scrutiny. In the United States, protected health information is governed by HIPAA and advertising claims by the FTC. In Australia, advertising by registered health practitioners is regulated by AHPRA under the National Law, which restricts testimonials and misleading claims.

Cohiva Campaign enforces the review your team defines. Go-live is rejected at the API until the compliance checklist passes, with the failed items returned so the team knows exactly what is outstanding.

Privacy is built in. Campaign never sends raw patient content or personally identifying information to its AI assistant; only aggregated metrics are used. Brand assets and proofing files sit behind a storage interface with time-limited download links.

Every approval and the final go-live decision are captured in an append-only audit, and a timestamped certificate is generated when the checklist passes. That gives a clinic or health network a defensible record of who approved what and when.

In day to day use, a healthcare marketing team configures the checklist its clinical and compliance reviewers define, including any AHPRA-related checks on testimonials and claims, and the gate then applies that checklist to every campaign at the API. A patient story or a service claim cannot reach the public until those items pass, the proofing canvas lets a clinical reviewer mark up the exact wording in question, and the AI assistant only ever sees aggregated metrics, so sensitive patient content stays out of the model entirely. The result is a review that is documented as it happens rather than reconstructed later.

Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.