Cohiva Campaign use cases

Cohiva Campaign covers the jobs a marketing-operations team needs done, from approvals to proofing to live-data triggers. More use-case pages are published on a schedule.

• Campaign approval workflow software
  Run marketing approvals through configurable stage chains with internal and external reviewers. Cohiva Campaign enforces the state machine at the API.
• Integrated marketing calendar software
  See every campaign, task, and content item across day, week, month, and quarter views. Drag-and-drop rescheduling writes straight back to live records.
• Online proofing software for creative teams
  Review images, PDFs, video, and documents on a versioned proofing canvas with positional annotation pins. External guests can proof via a shareable link.
• Brand asset library and DAM software
  Hold approved brand assets with version control and usage-rights tracking. Licence expiry is handled automatically and a request-to-use flow gates uploads.
• Live-data trigger automation for campaigns
  Launch, modify, or escalate campaigns in response to real data. Trigger types span thresholds, dates, app events, and webhooks, with a safe dry-run test mode.
• Multi-location campaign management
  HQ activates a campaign to specific locations, creating one child instance each, and locks the fields a location must not change. Locked edits return HTTP 403.
• Campaign audit trail and accountability
  Keep an immutable, append-only record of every campaign action with actor, IP, and UTC timestamp. No UPDATE or DELETE is permitted, and history exports to PDF.
• No-code marketing workflow automation
  Automate repetitive marketing-ops steps with no-code rules: when a trigger fires, run a sequence of actions. A test mode previews the run before it acts on live data.
• Grounded AI assistant for marketing teams
  A marketing AI assistant grounded in your own campaign history, that never receives raw PII or content. It can draft briefs and copy while the compliance gate still applies.