Free marketing calendar template

A marketing calendar is the simplest, most useful planning artefact a team has. It plots every campaign and task across the year so nobody double-books a channel or misses a key date. The columns that earn their place are campaign name, owner, channel, key dates, status, and approval stage.

Start with that grid. Copy the columns above into a spreadsheet, add a row per campaign, and colour-code by channel or by location so the shape of the quarter is obvious at a glance. That alone puts a scattered team on the same page.

A static grid has one weakness: it drifts. The moment a date moves, someone forgets to update the file, and the calendar quietly stops being true. Cohiva Campaign solves that by making the calendar a live view of the underlying records, across day, week, month, and quarter, with drag-and-drop rescheduling that writes straight back. All dates are timezone-aware and stored in UTC, and school-holiday and public-holiday overlays cover AU states plus NZ and UK.

Because the calendar sits on the same records as approvals and the compliance gate, a campaign's stage is always current, and any view exports to PDF for a stakeholder who lives outside the tool.

For a team that runs across regions, the time-zone handling matters more than it first appears. A launch set for nine in the morning should mean nine in the morning in the market it targets, not in the office of whoever scheduled it. Storing every date in UTC and converting at the edge means a deadline lands at the intended local time wherever the team and the audience sit. Pair that with the holiday overlays for the Australian states, New Zealand, and the United Kingdom, and a planner can place a campaign to avoid a quiet week or catch a busy one without checking a separate reference.

Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.