What are the AHPRA advertising guidelines?

AHPRA, the Australian Health Practitioner Regulation Agency, oversees the registration and regulation of health practitioners in Australia. Its advertising guidance applies to the advertising of regulated health services under the National Law.

Two themes stand out for marketers. The National Law restricts the use of testimonials in advertising regulated health services, and it prohibits advertising that is false, misleading, or deceptive, or that creates an unreasonable expectation of benefit. These limits apply across the channels a practice uses, from its website to social posts to printed material, so a consistent review needs to cover every place the brand speaks publicly.

For a health brand, this means marketing material needs a careful, documented review before it goes out, and the brand needs to be able to show that review took place. Process and a record matter as much as the words on the page.

Cohiva Campaign helps an Australian health-services team run that review as an enforced control. The go-live is rejected at the API until the team's checklist passes, and every approval and decision is recorded in an append-only audit. Campaign never sends raw patient data to its AI model. It helps you comply and keeps the record; it does not guarantee regulatory compliance, and it does not provide legal advice.

Health-services marketing often involves several practices or clinics under one brand, each running its own local promotion. That makes consistency a real challenge, because a claim or a testimonial that one location adds can create risk for the whole group. A central, approved checklist applied to every location, with the brand and compliance elements locked so a local team cannot change them, keeps the review consistent across the network while still letting each clinic adapt the local detail of its campaigns.

Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.