What is a brand asset library?

A brand asset library is a controlled store of the files that make up a brand: logos, brand colours, typography, photography, templates, icons, and video. It is the single place a team goes to find the current, approved version of any asset.

The difference between a library and a folder is governance. A library tracks which version of an asset is approved, records the usage rights and licence expiry on each file, and controls who can add or publish an asset. That governance is what stops an outdated logo or an expired stock image reaching a live campaign.

A request-to-use flow is a common feature. When someone wants to add an asset that is not yet approved, the upload is held until a brand owner approves it, so the library stays clean. Without that gate, a library slowly fills with one-off files and near-duplicates, and the team loses confidence that the version in front of them is the right one to use.

Cohiva Campaign includes a brand-asset library with version control, usage-rights tracking, and automatic licence-expiry handling, plus a request-to-use approval flow for new uploads. Assets sit behind a storage interface and download through time-limited presigned links. Because the compliance checklist can include a usage-rights confirmation, the library feeds directly into the go-live gate.

A brand asset library also supports consistency across a multi-location or franchise network. When every venue draws from the same library of approved logos, colours, and templates, local campaigns stay recognisably on brand without headquarters policing every post. Pairing the library with field locks, so a location cannot swap out a brand asset on a campaign it is running, turns a shared store of files into a practical control over how the brand appears in every market.

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