What is a live-data trigger?

A live-data trigger is a rule that watches for a condition and acts on a campaign when the condition is met. Rather than a person noticing a change and reacting, the trigger reacts automatically, which keeps a fast-moving campaign responsive.

Triggers come in a few common types. A threshold trigger fires when a live metric crosses a value, a date trigger fires at a set time, an application-event trigger fires on something happening in the system, and a webhook trigger fires on an external signal. Conditions can be combined with AND and OR logic so a trigger only fires when several things are true.

A trigger that can act without a safe preview is risky, so a good engine includes a test mode that logs what would happen rather than doing it. This lets a team confirm a rule behaves as expected before it goes live.

Cohiva Campaign includes a trigger engine with threshold, date, application-event, and webhook triggers, AND and OR conditions, and a non-executing test mode for safe dry-runs. Actions include creating a campaign, creating tasks, sending a notification, updating a task status, calling a webhook, and waiting. A trigger that creates or launches a campaign does not bypass the compliance gate, because go-live is still checked at the API.

Live-data triggers shine for operators whose marketing should react to what is actually happening on the ground. A leisure group might escalate a membership campaign when sign-ups at a venue fall below a target, or kick off a weather-driven promotion when a forecast crosses a threshold. The point is that the response is defined once, in advance, and runs consistently, so a team is not relying on someone spotting a number and reacting in time, while the gate still ensures nothing launches without clearing its checklist.

Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.