What is regulated marketing?

Regulated marketing is marketing in a sector where the law sets specific rules on what a brand can say and how. Financial services, banking, insurance, healthcare, and pharmaceuticals are common examples, each with its own regulators and standards.

In the United States, financial promotions are shaped by FINRA Rule 2210 and SEC marketing rules, prescription drug promotion is reviewed by the FDA, and patient data is governed by HIPAA. In Australia, financial-product advertising falls under ASIC and the Corporations Act 2001, therapeutic-goods advertising under the TGA and the Therapeutic Goods Act 1989, and practitioner advertising under AHPRA and the National Law.

The common thread is that a campaign cannot simply go out. It has to pass a documented review, and the team has to be able to show afterwards that the review happened. That makes process and recordkeeping as important as the creative.

Cohiva Campaign is built for this. It enforces the team's review checklist at the API so an unchecked campaign cannot go live, generates a timestamped certificate on a pass, and keeps an append-only audit of every approval and decision. It never sends raw personal or patient data to its AI model. Campaign helps you comply and keeps the record; it does not guarantee regulatory compliance, and it does not provide legal advice.

The hardest part of regulated marketing is often speed under constraint. The team still needs to move quickly, run many campaigns at once, and adapt to the market, while every piece carries a review that cannot be skipped. The answer is not to slow everything down, but to make the required checks a built-in part of the workflow rather than a separate hurdle, so the review happens in the same place the work is done and the record is captured as the team goes.

Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.