Marketing compliance for aged care providers

Aged care marketing has to be careful and kind at once. Providers operate under consumer-protection law and sector-specific standards overseen by the Aged Care Quality and Safety Commission, and where registered practitioners are involved, AHPRA advertising rules can also apply. A claim that overstates a service can do real harm to families making a hard decision.

Cohiva Campaign turns your internal review into a control the platform enforces. Moving a campaign to live is rejected at the API until your checklist passes, with the failed items returned, so a claim cannot reach families before it has cleared the review your team defines.

Approvals follow ordered stages with a clear author and approver boundary, so a reviewer cannot wave through their own work. External reviewers, such as a clinical lead or a compliance adviser, can sign off as email-only guests without an account.

Every approval decision is recorded in an append-only audit, and a timestamped certificate is generated when the checklist passes. That gives a provider a clean, exportable account of how each campaign cleared review, which matters under sector scrutiny.

Aged care providers often run several homes or services under one brand, each producing its own local promotion, which makes consistency a real risk. A claim or a story added at one site can create exposure for the whole group. Configuring a central checklist that the gate applies to every campaign, and locking the brand and compliance elements so a local team cannot change them, keeps the review consistent across the network while still letting each service adapt the local detail. The result is that careful, kind messaging stays careful and kind wherever it appears, and the provider can show how it got there.

Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.