Marketing compliance software for alcohol brands

Alcohol marketing operates under a layer of self-regulatory and placement standards on top of ordinary advertising law. In Australia, alcohol advertising is reviewed against the Alcohol Beverages Advertising Code through the ABAC Scheme, which sets responsible-marketing standards, and there are conventions and rules about where and to whom alcohol may be advertised. General consumer-protection law applies as well.

Cohiva Campaign does not assess an advertisement against the Code for you or give marketing-law advice. It enforces the review your team defines. Moving a campaign to live is rejected at the API with HTTP 422 until your checklist passes, with the failed items returned, so a creative cannot go out before the brand's responsible-marketing checks are complete.

Proofing matters here because the issues are often in the detail of an image or a line of copy, such as how a product is depicted or who appears in it. The versioned proofing canvas lets a reviewer drop a positional pin on the exact element in question and discuss it in a threaded reply, and a version can be locked once it is agreed, so the approved creative is unambiguous.

Approvals run through ordered stages with a clear author and approver boundary, and every decision is written to an append-only audit with a timestamped certificate on a pass. That gives a brand a clear, exportable record of how a campaign cleared its responsible-marketing review. Campaign helps you operate and record that review; it does not guarantee regulatory compliance, and it does not provide legal advice.

For a drinks brand that runs across markets and channels, configuring the checklist once and having the gate apply it to every campaign keeps the responsible-marketing review consistent whether a launch is a national campaign or a small regional activation. Locking the brand and compliance elements stops the controls drifting through local edits, and because the audit is enforced immutable at the database, the record of how each campaign was reviewed stands up later rather than depending on who remembers what.

Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.