Marketing compliance software for fintech and crypto
Fintech and crypto marketing sits in a fast-moving area with real regulatory attention. In Australia, financial products are regulated by ASIC under the Corporations Act 2001, and ASIC has issued guidance on the advertising of financial products and on crypto-asset-related offerings, so a promotion can attract the same scrutiny as any other financial-product advertisement. In the United States, the promotion of digital assets that are securities, and other financial products, can engage the SEC and FINRA. The exact treatment depends on the product, which is precisely why a documented, defensible review matters.
Cohiva Campaign does not classify your product or give regulatory advice. It enforces the review your compliance team defines. Moving a campaign to live is rejected at the API with HTTP 422 until your checklist passes, and the failed items are returned, so a promotion cannot go out before the agreed checks are complete.
Speed is part of the problem in this sector, because campaigns often respond to fast market movements. The live-data trigger engine lets a campaign react to a threshold or a date, but a campaign a trigger launches still passes the same go-live gate as one a person creates, so reacting quickly does not mean reacting unchecked. A non-executing test mode lets the team confirm a trigger before it acts on live data.
Every approval and the final go-live decision are recorded in an append-only audit, with a timestamped certificate generated on a pass. For a fintech or crypto team operating under scrutiny, that turns a claim made under pressure into a documented decision the team can stand behind. Campaign helps you operate and record your review; it does not guarantee regulatory compliance, and it does not provide legal advice.
A practical pattern is to configure the checklist around the specific risks a fintech or crypto promotion carries, such as a documented review of any performance or return statements and any required risk warnings, and let the gate apply that checklist to every campaign at the API. Multi-stage approvals keep the marketer who produced a piece separate from the reviewer who signs it off, and because the audit is enforced immutable at the database, the record of how a campaign cleared review cannot be quietly rewritten afterwards.
Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.
Frequently asked questions
- How is fintech and crypto marketing regulated?
- It depends on the product. In Australia, financial products fall under ASIC and the Corporations Act 2001, with ASIC guidance covering financial-product advertising and crypto-asset offerings. In the US, digital assets that are securities and other financial products can engage the SEC and FINRA.
- Does Campaign classify my crypto product or advise on the rules?
- No. Campaign enforces and records the review your compliance team runs against its own checklist. It does not classify your product and does not provide regulatory or legal advice.
- Can a fast, data-driven campaign still be reviewed?
- Yes. A campaign launched by a live-data trigger passes the same go-live gate at the API as one a person creates, and a test mode lets you confirm a trigger before it acts on live data.
- Is every decision recorded?
- Yes. Every approval and the go-live decision are written to an append-only audit, with a timestamped certificate generated on a pass.
- Does Campaign guarantee our fintech marketing is compliant?
- No. It enforces the checklist your team defines and records every decision. It helps you comply and keeps the audit trail; it does not guarantee regulatory compliance.
Related
Put a non-bypassable gate behind every launch
Cohiva Campaign rejects an unchecked go-live at the API and keeps an append-only audit. Try it free.
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