Marketing compliance software for gambling and wagering (Australia)
Gambling and wagering advertising in Australia is among the most tightly controlled marketing there is. It sits under a mix of Commonwealth and state and territory frameworks, including rules administered by the Australian Communications and Media Authority and by state and territory gambling regulators. These cover matters such as responsible-gambling messaging, restrictions on the timing and placement of advertising, and limits on inducements, and they differ between jurisdictions.
Cohiva Campaign does not interpret these rules or tell you which apply to a given promotion. It enforces the review your compliance team defines. Moving a campaign to live is rejected at the API with HTTP 422 until your checklist passes, and the failed items are returned, so a promotion cannot go out before the operator's checks are complete, including any required responsible-gambling messaging your checklist specifies.
Because the rules differ by jurisdiction, the multi-location model is useful. An operator can configure a checklist and lock the brand and compliance elements, then activate a campaign to the relevant markets, while a locked field edited locally is rejected at the API with HTTP 403 FIELD_LOCKED. That keeps required messaging and brand controls in place across every market a campaign runs in.
Approvals run through ordered stages with a clear author and approver boundary, and every decision lands in an append-only audit with a timestamped certificate on a pass. For an operator under close regulatory attention, that gives a defensible, exportable account of how each promotion cleared review. Campaign helps you operate and record your review; it does not guarantee regulatory compliance, and it does not provide legal advice.
The practical value for a wagering operator is that the required checks happen at the moment of launch rather than as an afterthought. A promotion cannot reach the public until the configured items pass, the proofing canvas lets a compliance reviewer mark up the exact wording of an offer or a disclaimer, and the audit records who approved what and when. When a regulator asks how a particular advertisement was cleared, the answer is a single record rather than a reconstruction from memory.
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Frequently asked questions
- How is gambling and wagering advertising regulated in Australia?
- It sits under Commonwealth and state and territory frameworks, including rules administered by ACMA and state and territory gambling regulators, covering matters such as responsible-gambling messaging and restrictions on timing, placement, and inducements, which differ by jurisdiction.
- Does Campaign interpret the gambling advertising rules?
- No. Campaign enforces and records the review your compliance team runs against its own checklist. It does not interpret the rules or decide which apply to a promotion.
- Can required messaging be enforced across markets?
- The checklist a go-live must pass is configured by your team, and brand and compliance fields can be locked across locations, with a locked field edit rejected at the API with HTTP 403 FIELD_LOCKED.
- Is there a record for the regulator?
- Yes. Every approval and the go-live decision are written to an append-only audit with a certificate on pass, and a campaign's full history exports to PDF.
- Does Campaign guarantee our wagering marketing is compliant?
- No. It enforces the checklist your team defines and records every decision. It helps you comply and keeps the audit trail; it does not guarantee regulatory compliance.
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Put a non-bypassable gate behind every launch
Cohiva Campaign rejects an unchecked go-live at the API and keeps an append-only audit. Try it free.
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