Marketing compliance for government and the public sector

Government communications are held to a high standard. They have to be accurate, accessible, and accountable, and they are expected to leave a record that stands up to review long after a campaign has run. The work moves through many hands, and the trail matters as much as the message.

Cohiva Campaign enforces the review your team defines. Moving a campaign to live is rejected at the API until your checklist passes, with the failed items returned, so a public communication cannot go out before the agreed checks are complete, including an accessibility check if your checklist requires one.

Accountability is built into the record. The append-only audit captures the actor, the email, the action, the IP, and the UTC timestamp, with the before and after values on any change. No update or delete is permitted on the audit, enforced by a database rule and the service layer.

Isolation is a first principle. Campaign runs database-per-tenant, so each agency's data sits in its own database rather than a shared table. A campaign's full audit history exports to PDF for an internal or external review.

In practice a public-sector communications team configures the checklist its own standards require, which can include an accessibility check and a record-keeping step, and the gate then applies that checklist to every campaign at the API. A communication cannot go out before those items pass, the ordered approval stages keep the author separate from the approver, and each decision is captured with the actor, the time, and the before and after values. Years later, when a campaign is reviewed, the account of how it was approved and published is a document the team can produce rather than a memory it has to reconstruct.

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