Marketing compliance software for insurance
Insurance marketing has to balance a compelling message with careful claims. In Australia, financial-product advertising is overseen by ASIC under the Corporations Act 2001. In the United States, insurance advertising is regulated state by state, and securities promotions also touch FINRA and SEC rules.
Cohiva Campaign enforces the review your team defines. Moving a campaign to live is rejected at the API until the checklist passes, and the failed items are returned so the gap is obvious.
Approvals run through ordered stages with internal and external reviewers and a clear author and approver boundary. Rejection routes the work back into production with a comment so nothing is lost.
Every decision is recorded in an append-only audit, and a timestamped certificate is generated when the checklist passes, giving a clear account of how each campaign cleared review.
In practice an insurance marketing team sets the checklist its compliance function requires, with items tied to the relevant ASIC review or the applicable state rules, and the gate applies it to every campaign at the API. A claim about cover or a comparison cannot launch until those items pass, and the ordered approval stages keep the author of a piece separate from the person who signs it off, so the review stays independent. When a query arises later about how a particular advertisement was cleared, the append-only audit and the certificate give a precise answer rather than an educated guess.
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Frequently asked questions
- Who regulates insurance marketing in Australia?
- ASIC oversees financial-product advertising under the Corporations Act 2001. Campaign helps you run and record a documented review against your own checklist.
- Does Campaign guarantee compliant insurance ads?
- No. It enforces your checklist and keeps an audit trail. It helps you comply, but it does not guarantee regulatory compliance.
- Can a rejected campaign be reworked?
- Yes. A rejection returns the task to production with the reviewer's comment, and the campaign re-enters the approval flow once updated.
- Who can approve a campaign?
- Internal users and external email-only guests can be approvers. The author cannot be the approver, which keeps the review independent.
- Is the audit immutable?
- Yes. The audit is append-only, enforced by a database rule and the service layer, so records cannot be edited or deleted.
Related
Put a non-bypassable gate behind every launch
Cohiva Campaign rejects an unchecked go-live at the API and keeps an append-only audit. Try it free.
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