Marketing compliance software for law firms
Law firms market under their own profession's rules as well as general advertising law. In Australia, advertising of legal services is governed by the legal-profession conduct rules adopted in each jurisdiction, which restrict false, misleading, or deceptive claims and place limits on how legal services may be promoted. In the United States, attorney advertising is governed by each state bar's rules of professional conduct, which set their own standards for solicitation and claims.
Cohiva Campaign does not give legal advice and does not interpret these rules for you. What it does is enforce the review your firm already runs. Moving a campaign to live is rejected at the API with HTTP 422 and the failed items returned until every item on the firm's checklist passes.
Approvals run through ordered stages with a clear author and approver boundary, so the lawyer or marketing manager who produced a piece cannot sign it off themselves. A partner, a risk lead, or external counsel can review as an internal user or an email-only guest, and a rejection routes the work back into production with the reason attached.
On a pass, Campaign generates a timestamped compliance certificate and writes the decision to an append-only audit that records the actor, the time, and the before and after values. That gives a firm a defensible account of how an advertisement, a directory listing, or a campaign cleared review, which matters when a professional-conduct question arises later.
For a firm with several offices or practice groups, the model keeps the review consistent without slowing each team down. A central checklist that reflects the firm's conduct obligations is applied by the gate to every campaign at the API, while brand and compliance elements can be locked so a local office cannot change them. A claim about a result or an area of expertise cannot reach the public until the configured checks pass, and the certificate plus the audit give the firm's risk function a single record to point to rather than a search through inboxes. Campaign helps the firm operate and document its review; it does not guarantee regulatory compliance.
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Frequently asked questions
- How is law-firm advertising regulated?
- In Australia it is governed by the legal-profession conduct rules in each jurisdiction, which restrict false, misleading, or deceptive advertising of legal services. In the US, attorney advertising is governed by each state bar's rules of professional conduct.
- Does Campaign give legal advice or interpret the conduct rules?
- No. Campaign enforces and records the review your firm runs against its own checklist. It does not provide legal advice and does not interpret the rules for you.
- Can a partner or external counsel review without an account?
- Yes. A stage can include external email-only guest approvers, so a reviewer outside the firm can sign off without a Campaign account.
- Is there a record of how an advertisement was approved?
- Yes. Every approval and the go-live decision are written to an append-only audit, and a campaign's full history exports to PDF.
- Does Campaign guarantee our legal marketing is compliant?
- No. It enforces the checklist your firm defines and records every decision. It helps you comply and keeps the audit trail; it does not guarantee regulatory compliance.
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Put a non-bypassable gate behind every launch
Cohiva Campaign rejects an unchecked go-live at the API and keeps an append-only audit. Try it free.
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