Marketing for multi-site leisure operators

A leisure group rarely runs one campaign. It runs dozens at once: a learn-to-swim intake at one centre, a membership drive at another, a school-holiday program across the region. Keeping all of that on brand and on time is the daily job, and a static spreadsheet does not cut it.

Cohiva Campaign gives HQ one view across calendar, kanban, and gantt, then a multi-location model to push a campaign out. HQ activates a parent campaign to specific venues, creating one child instance per location, and locks the fields a venue must not change, such as brand assets and the key message.

The trigger engine connects marketing to operations. A threshold trigger can launch or escalate a campaign in response to a live metric, a date trigger can fire on a fixed schedule, and a test mode logs what would happen as a safe dry-run before anything goes live.

The compliance gate still applies. Go-live is enforced at the API for every location, and every decision lands in an append-only audit across the network, so a group can see exactly what ran where and how it was approved.

The combination of multi-location control and live-data triggers fits how a leisure group actually operates. HQ pushes a learn-to-swim intake or a membership drive to the venues that should run it, locks the brand assets and key message, and lets each centre adapt the local detail. A threshold trigger can then escalate a campaign when a venue's numbers fall below a target, and a date trigger can fire a school-holiday program on schedule, with a test mode to confirm the rule first. Each venue still clears the same gate, so reacting quickly to local conditions does not mean letting an unchecked campaign slip out.

Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.