Marketing compliance software for real estate advertising

Real estate advertising carries its own rules on top of ordinary advertising law. In Australia, property marketing is governed by state and territory agent-conduct frameworks, which include rules on how prices may be represented and restrictions aimed at underquoting, and by general consumer-protection law against misleading or deceptive conduct. The detail varies between jurisdictions, so an agency operating across markets has to keep several sets of requirements straight.

Cohiva Campaign does not interpret these rules or tell you which apply to a given listing or campaign. It enforces the review your agency defines. Moving a campaign to live is rejected at the API with HTTP 422 until your checklist passes, and the failed items are returned, so an advertisement cannot go out before the agency's checks are complete.

For an agency or franchise network with many offices, the multi-location model keeps the review consistent. Head office configures a checklist that reflects its conduct obligations and locks the brand and compliance elements, then activates campaigns to offices, with a locked field edit rejected at the API with HTTP 403 FIELD_LOCKED. Each office adapts the local detail while the controls stay in place, and head office keeps one view of what ran where.

Every approval and the go-live decision are recorded in an append-only audit with a timestamped certificate on a pass. That gives an agency a defensible account of how a property advertisement or a campaign cleared review, which matters if a price-representation or conduct question is later raised. Campaign helps you operate and record your review; it does not guarantee regulatory compliance, and it does not provide legal advice.

The practical benefit for a busy agency is that the required checks happen at the point of launch rather than being remembered under deadline pressure, which is exactly when a listing is most likely to go out in a hurry. The proofing canvas lets a principal or a compliance reviewer mark up the exact price representation or claim in question, the approval stages keep the agent who wrote a listing separate from the person who signs it off, and the audit answers the question of how an advertisement was cleared with a record rather than a recollection.

Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.