Marketing compliance software for supplements and complementary medicines
Supplements and complementary medicines occupy a regulated space that surprises some marketing teams. In Australia, many of these products are therapeutic goods, which means their advertising to the public is governed by the Therapeutic Goods Administration, the Therapeutic Goods Act 1989, and the Therapeutic Goods Advertising Code, with specific rules about the claims that may be made and the evidence behind them.
Cohiva Campaign does not assess your claims against the Code or tell you which rules apply to a product. It enforces the review your team defines. Moving a campaign to live is rejected at the API with HTTP 422 until your checklist passes, and the failed items are returned, so a product claim cannot reach the public before the agreed review is complete.
Because the issues are usually in the specific claim, proofing and approvals run together. A reviewer can pin a comment on the exact on-pack or on-creative claim in question, compare versions side by side, and lock the agreed version, while ordered approval stages keep the marketer who wrote a claim separate from the reviewer who signs it off.
On a pass, Campaign generates a timestamped compliance certificate and records the decision in an append-only audit. For a brand selling complementary medicines, that gives a clean, exportable record of how each claim cleared review. Campaign helps you operate and record your review; it does not guarantee regulatory compliance, and it does not provide legal advice.
A practical approach is to build the checklist around the claims and evidence requirements your regulatory function defines, and let the gate apply it to every campaign at the API, so a claim about a benefit cannot launch until those items pass. Keeping the annotated proof, the approval decisions, and the certificate together against the same campaign gives a regulatory reviewer a single ordered account of how a claim was reviewed, which is far easier to stand behind than a trail of file versions and emails.
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Frequently asked questions
- Are supplements regulated as therapeutic goods in Australia?
- Many supplements and complementary medicines are regulated as therapeutic goods, so their advertising to the public falls under the TGA, the Therapeutic Goods Act 1989, and the Therapeutic Goods Advertising Code.
- Does Campaign check my supplement claims against the Code?
- No. Campaign enforces and records the review your team runs against its own checklist. It does not assess claims against the Code or provide regulatory or legal advice.
- How does Campaign help with claim review?
- Proofing and approvals run together, so a reviewer can pin a comment on the exact claim, compare versions, and lock the agreed version, with the author kept separate from the approver.
- Is there a record of how a claim was reviewed?
- Yes. Every approval and the go-live decision are written to an append-only audit with a certificate on pass, exportable to PDF.
- Does Campaign guarantee our supplement marketing is compliant?
- No. It enforces the checklist your team defines and records every decision. It helps you comply and keeps the audit trail; it does not guarantee regulatory compliance.
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Put a non-bypassable gate behind every launch
Cohiva Campaign rejects an unchecked go-live at the API and keeps an append-only audit. Try it free.
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