Brand asset library and DAM software

A brand asset library is meant to be the one place teams take approved files from, but it fails when old versions linger and expired licences slip through. Cohiva Campaign holds approved brand assets with version control, so the current version is the one people find, and usage-rights tracking, so the terms attached to each asset travel with it.

Licence expiry is handled automatically, which is the part teams most often miss by hand. When an image or a piece of music is only licensed for a period, the library tracks that, so an asset is not quietly used past the date it was cleared for.

Getting new files in is controlled. A request-to-use approval flow gates unapproved uploads, so the library stays a set of cleared assets rather than a dumping ground, and a brand manager decides what becomes part of the approved set.

The library covers the full range a brand works with: logos, brand colours, typography, photography, templates, icons, and video. That keeps the visual and written identity in one controlled place rather than scattered across drives and inboxes.

Storage is handled safely. All blob storage goes through a storage interface, and downloads use time-limited presigned URLs rather than permanent public links, so an asset is served to the people who should have it for as long as they need it.

The library earns its place by sitting in the same workspace as the campaigns that use the assets. A library that lives apart still leaves room for someone to pull an old file from a download folder; when the asset store and the campaign workspace are one system, the current approved version is the one in front of the team. Because the compliance checklist can require a usage-rights confirmation, the licence tracking feeds straight into the go-live gate, so an asset whose rights have expired is caught before launch rather than after it has already run. Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.