Live-data trigger automation for campaigns

Some campaigns should start because something happened, not because someone remembered. Cohiva Campaign's trigger engine launches, modifies, or escalates campaigns in response to real data, so a reaction to a live signal happens on time rather than after a meeting.

There are four trigger types. A threshold trigger watches live operational metrics and fires when a number crosses a line you set. A date trigger fires on a schedule. An application-event trigger responds to something happening inside the platform. An external webhook trigger lets another system start a Campaign reaction. Together they cover both time-based and event-based automation.

Conditions are expressive without being a programming exercise. They support AND and OR logic, so you can require several things to be true at once, or any one of a set, before a trigger acts. That keeps a trigger specific enough to be useful and avoids firing on a single noisy signal.

When a trigger fires, it can do real work: create a campaign, create tasks, send a notification, update a task status, call a webhook, or wait. Chaining these lets one signal kick off a sequence rather than a single action.

Automation is only safe if you can test it first. A non-executing test mode logs what would happen as a dry-run, so you can confirm a trigger does what you expect before it acts on live data. Any campaign a trigger launches still passes the same go-live gate as one a person creates. Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.