Cohiva Campaign and Cohiva Crunch integration

Marketing spend usually reaches finance late and in a format finance has to rework. The integration between Cohiva Campaign and Cohiva Crunch closes that gap. Crunch is the suite's accounting and ERP product, and Campaign posts month-end marketing spend to it as general-ledger journals, so the numbers arrive in the form the ledger expects.

Posting as journals rather than a spreadsheet means the spend lands where finance already works. The month-end figures from Campaign become entries in Crunch, which keeps the marketing line in the general ledger current without a manual re-keying step between the two teams.

The two products are built to work together rather than bolted on. Both share single sign-on via Cohiva Central, so a user moves between them with one identity, and both run database-per-tenant, so each customer's Campaign data and Crunch data sit in their own databases.

For a marketing-operations team, the value is a cleaner month-end and a finance team that trusts the marketing figures, because they came through a defined posting rather than a hand-built summary.

The integration also reflects how the two products are built. Because both share single sign-on through Cohiva Central, a person moves between Campaign and Crunch with one identity rather than a second login, and because both run database-per-tenant, the marketing data in Campaign and the ledger data in Crunch each sit in their own database. The month-end spend travels between them as journals rather than a copied spreadsheet, which keeps the marketing line in the general ledger current and saves the re-keying step that usually sits between a marketing team and its finance colleagues. Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.