Cohiva Campaign and Cohiva Culture integration

Planning who does what on a campaign is guesswork if you cannot see who is actually available. The integration between Cohiva Campaign and Cohiva Culture removes the guess. Culture is the suite's HR and payroll product, and Campaign reads team availability from it when planning resource allocation.

With availability coming from the HR system rather than a separate spreadsheet, the people you assign to campaign work are people who are genuinely free, which reduces the case of a deadline set against someone who is on leave. The plan reflects the workforce as HR records it.

The two products share a single source of identity. Both use identity and single sign-on through Cohiva Central, so a person is the same person in Campaign and Culture, and a user signs in once to move between them.

For a marketing-operations team, the result is resourcing that lines up with reality and fewer surprises when a campaign reaches the people who have to deliver it.

Reading availability from the HR system rather than a separate spreadsheet keeps each domain authoritative for its own data. Culture stays the source of truth for who is on leave and who is free, while Campaign stays the place the work is planned, so a planner assigns campaign tasks to people who are genuinely available rather than to a name that turns out to be away. Because both products share identity and single sign-on through Cohiva Central, a person is the same person across the two, and the planning picture reflects the workforce as HR records it. Start a free trial of Cohiva Campaign to put a non-bypassable go-live gate behind every launch.